Indigogo events (www.indigogo.co.uk) attended the Business Link Kent 2020 Event yesterday at the Kent County Showground.
It was jammed with visitors and exhibitors, but how much business were they really doing?
It would be interesting to find out how many hot leads people got from the event, or was it a case of being seen and increasing your network?
If the networking wall was anything to go by, then there were thousands of people looking to increase their business.
The keynote speaker James Cann (Dragons Den) was an excellent presenter, a realistic, down to earth and humorous guy. An excellent summary of his speech can be found on this blog
http://theinspirationist.wordpress.com/2010/04/23/james-caan-says-motivate-yourself-as-well-as-your-people/
The Entrepreneur Panel of Gerald Coleman (Artisan Du Chocolat), Alastair Jessel (Taywell Group), Paula Jones (A few of my favourite things and The Apprentice candidate), Sharon Goodyer (The Cake Bake Company - responsible for the Skoda cake advert) provided a mixed bag of business advice. They were asked to come up 10 tips for businesses, all very viable, but delivery of their message was mixed. Gerald was a disappointment, Alastair was factual and business like, Paula was nervous, humorous and realistic and Sharon gave a different approach requesting the audience to provide a solution to the waste generated by cutting off crusty ends when baking cakes! There was only time for 3 questions which I though was not enough since I assumed the panel were there to provide a questions and answers session.
From Indigogo's point of view it was a case of getting out there, getting known and getting a feel of the business opportunites. Once again the feedback on our brand was very positive with one exhibitor said "you are really living the dream" referring to our purple corporate clothing and branding co-ordination.
What did the event do for you?
